How to Get Unmotivated Students to Enjoy Learning

December 30th, 2011

Have you ever tried to engage a youth or teen audience with little or no success? I know how that feels. I have experienced that many times in many places. As educators, we must actively find ways to overcome the curse of knowledge i.e. the difficulty of expressing what we know in such a way that a new learner understands it easily.

During the 2011 school year, I had to give hundreds of presentations to young people about cyber safety. As part of my preparation, I uncovered some valuable information I wish I had years ago. Here are 6 ways you get the unmotivated student to sit up and learn.

1 Create Curiosity
One of the best ways to get unmotivated students to learn is to get them curious about a subject or topic you are about to share. I still recall one example from my 5th grade teacher.

He made a bold declaration that caught my attention. He said, “A Spartan soldier dies, but never surrenders!” From that moment on, I was very keen to learn about Greek Civilization to find out why Spartan soldiers never surrender. The reason this works is that, curiosity hooks them and warms up their interest to see a new picture.

2 Create a Mystery
Another way to get difficult students to learn is to create an intriguing mystery. Young people innately love mysteries because mysteries enable them to discover the world beyond their understanding. Mysteries work for the same reason that Santa Claus exist.

Have you ever wondered why young people love puzzles? With a little nudging, young people ‘d love figuring out a missing puzzle. They will also prefer talking about who murdered Tupac, as opposed to learning about forensic science, however you can use that mystery to boost their interest in a forensic science lesson.

3 Provide Context
Prior to teaching a class, it is crucial to help students realize why they should care about a particular subject. Educators sometimes overlook the importance of getting buy-in. You can get buy-in by talking about topics that they are familiar with and care about.

In addition to providing previous knowledge, you can get them to care about a particular topic by giving them a back story. Students may not care much about a class on metamorphosis, but they will care to know why butterflies in Africa can cause hurricanes that can potentially disrupt their dream vacation to DisneyWorld in Orlando, Florida.

4 Create Excitement
Another way to get students to pay attention and learn is to create excitement. For instance, one of my fire instructors was a master at creating excitement. Instead teaching the technical details BLEVE (boiling
liquid expanding vapor explosion), the instructor came to class and asked us to follow him to the training ground, without saying a word.

He led us to an enclosed area and then proceeded to light a fire under a small LPG canister. Moments later, there was an explosion with a huge fireball. We were not expecting an explosion or anything that dramatic, but it got us excited to learn the mechanics of what had happened. In other words, we were primed to learn more about how to be safe while fighting such fires.

5 Tell Stories
Unfortunately, some educators shun stories as a vehicle of teaching. Robert McKee once said: “Stories are the creative conversion of life itself into a more powerful, clearer, more meaningful experience. They are the currency or human contact.”

Have you ever met a youth or teen who does not like movies? They love movies because movies are based on stories. Educators can do themselves a huge favor by crafting vignettes, springboard, or crucible stories that capture the students imagination; because stories can humanize and humorize any subject from science to mathematics and beyond.

6 Create Conflict
Another practical way to get and keep students’ attention is to create conflict. Conflict can be created through dramatization of issues or concepts. Conflict often gets people ‘s attention and if the conflict is escalated, it builds excitement, expectations, tension and momentum that enhances learning.

Educators can create subtle conflict by involving students, characters or teams. Not only will this increase class interactivity, it will also get students to enjoy the process of learning actively by taking sides, thereby unconsciously getting educated on the issue at hand.

If an educator takes the time to design lessons that include the above ideas and concepts, they will certainly keep all their unmotivated students, the at-risk on the edge of their seats. Above all, every student benefits because these tools will engage the auditory, visual and kinesthetic learners.

Please, leave a brief comment. What is your take on this article. Is it useful? Did I miss any key piece of the puzzle?. Have a happy new year 2012!

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3 Reasons You Need Customer Evangelists

December 28th, 2011

The ideas below can change the way you think about your business, products and services. I believe if you have customer evangelists, you ‘d be far more resilient than most businesses in this economy. Thus, this is my resiliency spin on this subject.

This blog post on customer evangelism could not be more timely. I have enjoyed reading Creating Customer Evangelists: How Loyal Customers Become a Volunteer Sales Force, by Ben McConnell and Jackie Huba.

Would you like to have an extended sales force that works for free and does not need recognition or remuneration? I know you may be thinking I am out of my mind. Or you are perhaps thinking customer evangelism is some kind of B.S. Well, think again. Think about companies like Apple, Dallas Mavericks, Virgin Group, Starbucks and your favorite mom and pop shop. I bet you ‘ve evangelized for one of them at some point.

Evangelists facilitate transactions that are worth millions of dollars for companies everyday. So who is a customer evangelist? A customer evangelist is someone who assuredly recommends a service or a product to to friends, family and fans. Evangelists use the power of word of mouth to convince and persuade their friends, family and fans to buy services of products that they have enjoyed.

This is why you need customer evangelists for your products or services in this tough economy. Evangelist evangelize in both good and bad times. Sometimes, they work even harder when they see that you need help. Southwest Airlines benefited from many evangelists in the aftermath of 911. Some returned rebates while others mailed checks.

1 Customer Evangelists are 24/7 Promoters
While you are sleeping, customer evangelists are promoting your products and services wherever the right opportunity comes up. As they brag and rave about your service, they can afford to go further than your sales reps because they have a relationship with the prospects. Because of their relationship with the prospect, they present the benefits of your product from the prospect’s view point. Thus, they are effectively in the best position to influence or move the potential buyer.

During my college days, I once bought a set of lottery tickets, thanks to a cousin who was a fervent believer in horse racing. Needless to say, I did not win anything. From the start, I was very skeptical about the idea, but thanks to our relationship, he talked me into buying the tickets. As you can tell, my cousin was a great influencer and evangelist and he used his influence on me, to make the purchase.

2 Customer Evangelists are Full Time Defenders
Customer evangelists are like invisible fighters who fight and defend your products, services and reputation in places you do even know. True evangelists would seldom sit by and watch the reputation of a company they care or admire, dragged down into the mud.

Evangelists often make it their job to defend by showing the good side of your service or product to anyone who has had a bad experience. Given that they are not paid, they are seen to be more credible and thus their defense of your reputation is taken more seriously, because it is not an informercial.

After a nasty experience I had in synching my blackberry with computer, I became a huge defender of the iphone and macintosh products after I experienced the ease of synching my calendar and notes. Each time someone complains about any Apple product, I have gone out of my way to share the blackberry experience and to defend Apple as far as possible. Do I get paid? Haha. I wish.

3 Customer Evangelists are Unpaid Staff
The best part is that for all what evangelists do, they work for free. Here is the catch, you have to earn their respect. Customer evangelists evangelize because they have connected emotionally with a product or service in a special way and they see themselves as bearers of the good news. They do not expect to be paid because that is not their purpose.

Darren LaCroix, World Champion of Public Speaking 2001, has contributed arguably to selling hundreds of copies of the book, Stand Up Comedy, The Book by Judy Carter through the power of evangelism. Through his recommendation, I bought a copy of that book and subsequently several other products published by Judy. Like millions of other evangelists, I believe that Darren does not get paid, but they never fail to evangelize.

What are your views about the power of customer evangelism? If you want to implement this in your business, look out for my next post on what it takes to implement evangelism.

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